Weight Watchers
Weight Watchers Mobile App and Social Media Presence
For over 40 years, Weight Watchers has helped millions of people around the world to lose weight! WW has two sides to their business:
1) Meetings and Consulting
2) Online and eTools
3) Mobile Tracking
My duties included everything from seasonal website campaign updates and mobile app development (ENG and FR), to monthly marketing eamil campaigns.
The Thought Process
My biggest task with WW was to launch a social media presence across Facebook, Twitter, Linkedin and Pinterest. WW in the USA was well established so we had something to build on when creating our Canadian social presence. Because of the large amount of clients WW has, I had to consider keeping the artwork for social media, consistent with the US but we had to create our own set of social media guide lines which stayed compliant with Canadian internet laws.
Requirements
- Brand Design
- Graphic Design
- Web Design
- Art Direction
Completion:
February 2014
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