PIVOTAL HR Management

 

Human Capital Management in the Modern World

 

 

PIVOTAL Integrated HR Solutions has been around for over 30 years. PIVOTAL provides small and mid-size companies with affordable HR solutions that are typically only available to larger corporations. These include HR, Payroll, Staffing solutions and Permanent Recruiting Services.

PIVOTAL required a complete re-brand which included redesigning the logo and creating 3 more logos to indentify each division, new websites, update all social media pages and create new online marketing strategies to draw traffic to the website and ultimately, generate leads.

 

The Thought Process

Since PIVOTAL has been around for so long, I didn’t want to change things drastically. I started by changing the font to simple more refined and simple yet elegant. I labeled each division with it’s own colour on the logo. This created an easy separation between them all.

logo design

Marketing Collateral

Requirements

  • Brand Design
  • Graphic Design
  • Art Direction
  • Web Design
  • Mobile UI

Completion:

December 2014

left

24Px - 252

Back To Works

right